The simplest advice here is: Just don’t. Don’t worry about stats. At all. Ever. For any reason.

If you think you can actually do that, awesome! That’s the advice to you. No need to read any further. However, I think the most simplistic version of this advice doesn’t exactly fit well with general human nature. Heck, I’d be lying if I tried for a moment to suggest I didn’t care about my stats at all.

But there’s a far cry between caring about stats and making them your number one reason. If you’re doing this whole crazy thing for the main purpose of becoming internet famous with huge engagement metrics… Eh. At the very least, know that you’re in for the long haul. It doesn’t happen overnight, and you’ll have to find a reason to keep going when your motivation is low, and the numbers aren’t yet telling the story you want them to.

So if I were to offer an advancement to the simple advice, it would be: It’s OK to care about your stats, but do not make them a driver for what you do.

A practical example of this in action? I used to do a monthly post on the Humble Choice bundles. I started doing them just for me, as I often lost track of when I’d picked up certain games — particularly if they came from Humble. But turns out… These posts pulled big numbers. Over half of 2021’s top ten posts by views were Humble Choice coverage posts, with thousands of views each. But… I stopped enjoying writing them. Humble Choice as a whole seemed to be falling off a cliff in quality, with my excitement for it following closely behind.

From a game called ‘Retrowave’, one I picked up in the January 2022 Humble Choice bundle. Yet another game obtained this way I had at least a passing interest in trying but never got around to.

I kept going with those posts for longer than I probably should have, just because of the views they pulled in.

Ultimately I stopped, though. The last one I did was in January this year, and I’ve been much happier since.

I couldn’t tell you the actual impact on views, and the picture I’ve included in the title doesn’t really give you that insight either. I’ve been posting very lightly since April, even March was down a bit from what I’d normally do. Life circumstances have forced my hand on this.

The loss of posting time leading to the loss of stats has certainly been a blow I’ve felt, but not one I’m going to let stop me from returning as I’m able. Honestly? Trying to post every day in Blaugust is madness given everything going on — but hey, here we go. :)

So I suppose, in a rather roundabout way, that’s the final version of the advice for this particular post: Post regularly, about the things that interest you, and the rest will follow.

Not a lot more to it than that! Sometimes life will get in the way, though, as it has for me, but that’s OK. I’m pretty curious where things land by the end of August but wherever that may be, I’m going to keep going.

Also! I will do a follow-up to this post if you’d like a little more advice specifically on how you might speed up the growth of your content viewership, without draining your soul or irking those around you. ;) That’s for another day, though.


This was posted during Blaugust 2022, the annual blogging event hosted by Belghast. Blaugust is an event aiming to welcome new blogger blood into the fold and revitalise those who’ve been at it a little longer.

The Blaugust Discord is still available to join in year-round!


Naithin

Gamer, reader, writer, husband and father of two boys. Former WoW and Gaming blogger, making a return to the fold to share my love of all things looty.

12 Comments

UnwiseOwl · August 3, 2022 at 1:48 am

I’ve been feeling the same way about the Humble Bundle posts. I liked doing them, but I could never get through everything I wanted every month.

Maybe…maybe we could group-play the bundle? A bunch of us take a game each to play and write about or something and we pool the results?

    Krikket · August 3, 2022 at 3:42 am

    I don’t hate this idea. I don’t know if I could start now, but I don’t hate this idea at all.

    StalkingVengeance · August 3, 2022 at 4:33 am

    Sounds good. I would love to participate if that idea actually turns into something more concrete. Dips on any games with a card gaming part. ^^

    Naithin · August 3, 2022 at 9:05 am

    I really enjoyed your approach to the Humble Bundle posts, in actually taking a rather light-hearted and humorous approach to giving impressions on them.

    Could absolutely see the effort required to do so though! The posts I did didn’t even go that far — just a top level view of what I was most interested in based on (where applicable) prior knowledge, game overviews/trailers and other reviews.

    I’ve toyed with the idea of coming back to the posts, but perhaps just when a month particularly grabs me rather than as a matter of course though, so perhaps there is still something in this idea after the load of Blaugust has lifted. :)

Bhagpuss · August 3, 2022 at 3:35 am

Oh! You’ve roundabout-reminded me it’s a new month and I haven’t even looked at the Prime games for August yet! I started posting about those kind of at random and now I seem to do some kind of run-through every month, mostly because I enjoy it and it helps me decide which of the things I might actually play.

Going to go look at what’s there now and that’s my post for tomorrow sorted, assuming nothing better comes to mind.

(And I used to like thoe Humble Bundle posts even though I don’t use the service. I always like review posts where people go through a bunch of stuff with short summaries.)

    Naithin · August 3, 2022 at 9:11 am

    Hah, glad I could help. :)

    I do like your Prime posts too, for what it’s worth, I have a Prime subscription but don’t look at the Prime games as a matter of course unless I’m prompted toward something that may be of interest.

    Thanks for the note on the Humble posts too, part of my thinking around dropping them was that the viewership of them seemed entirely made up of transient outsiders from the community who would never become a repeat viewer of the general content.

    Maybe this could be something of a further push toward UnwiseOwl’s idea above then. :)

Frostilyte · August 3, 2022 at 4:04 am

Solid advice.

Last year I spent so much time doing stuff to boost my stats across the board and…it worked. But I hated it. So, so much.

Chasing numbers just…eh it’s not so good.

    Naithin · August 3, 2022 at 9:13 am

    Yup… If you really want to burn effort on raising stats, it’s absolutely something you can do and effectively…

    But lord on a pony, noooo ty.

    The follow-up post I want to do to this piece focuses mostly on community networking but still an organic manner.

    Although I have to admit, particularly of late, I’ve not really been as good with that as I’d like to be. And not for the stats — just generally speaking in keeping in touch.

    Hopefully can use Blaugust as a bit of a springboard to fix some of that as well.

Solarayo · August 3, 2022 at 11:02 am

To quote the great Homer Simpson: “Oh, people can come up with statistics to prove anything, Kent. Forty percent of all people know that.”

We can easily use stats against ourselves. Twisting their meaning to fit how we’re feeling about our blogging abilities.

    Naithin · August 3, 2022 at 11:51 am

    Indeed, I could see that being a worry. I’m a sucker for punishment in some respects though, so I have to know. xD

    In my case, it’s then just making sure I’m not doing anything that I don’t want to do to drive ’em in a particular direction.

Syp · August 3, 2022 at 11:18 am

I agree — I stopped tracking my stats years ago and been happier for it. Welcome to Team Blaugust!

    Naithin · August 3, 2022 at 11:52 am

    Thanks. :) Glad to be part of it for another year. There was some doubt initially, and I may still end up having to pull out of the daily posting this time around… but… we’ll see. :)

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